The Arts Business Institute and Art Specifier
present a professional development event for artists and makers
April 16-17, 2018
Taking place at Warehouse XI
11 Sanborn Court, Somerville, Massachusetts
Join us for an intensive two-day summit focused on growing your creative business. This program teaches practical, step-by-step, actionable strategies.
Schedule at a Glance
Monday, April 16th
9:00 a.m. Registration
9:30 a.m. – 10:30 a.m. The New Marketplace – Rosen
10:45 a.m. – 11:45 a.m. Creative Marketing Strategies – Edlund
11:45 a.m. – 12:45 p.m. Lunch (provided for all attendees) Special topic: “How Artists Utilize Media and Public Relations” Speaker: Todd Scalise
12:45 p.m. – 1:45 p.m. How to Work with Art Consultants, Designers & Stagers – Creiger
2:00 p.m. – 3:00 p.m. Wholesale 101 – Rosen
3:00 p.m. – 5:00 p.m. Individual Artist Consultations (pre-scheduled)
Tuesday, April 17th
9:30 a.m. – 10:30 a.m. Pricing for Profit – Rosen/Edlund
10:45 a.m. – 11:45 a.m. Social Media for Artists – Creiger
11:45 a.m. – 12:45 p.m. Lunch (provided for all attendees) with expert panel discussion
12:45 p.m. – 1:45 p.m. Sales Strategies for Artists – Edlund
2:00 p.m. – 3:00 p.m. How to Sell Art Online – Edlund
3:00 p.m. – 5:00 p.m. Individual Artist Consultations (pre-scheduled)
Individual Course Details (all include Q&A)
The New Marketplace
This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?
Creative Marketing Strategies
This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more.
How Artists Utilize Media and Public Relations
Earned media or “free media” is the best form of publicity. But how do artists take advantage of this high exposure channel for their art? Todd Scalise, CEO and Founder of Higherglyphics LLC discusses leveraging new outreach methods for your next campaign.
How to Work with Art Consultants, Designers and Stagers
Interested in selling your work for residential and corporate interiors? Art consultants and interior designers work with their clients to select art for these environments. Stagers need art for the real estate market. This talk covers art that is appropriate for these customers, how to become involved in the market, and strategies for success.
A foundational course that addresses the how’s and why’s of wholesale. Learn the power of leveraging your work through repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.
Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists
Social Media for Artists
What creative entrepreneurs need to know about harnessing the power of social media to connect with their customers and grow their business. Social media is an important part of the marketing puzzle for any artist. Use these insights to increase your exposure and promote your work.
Artist and Expert Panel Discussion
Hear directly from working artists and industry experts working in creative businesses every day. This popular part of our workshop program gives attendees the chance to ask questions and gain insights into the world of making and selling art and handmade goods.
Sales Strategies for Artists
This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.
How to Sell Your Work Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.
Personalized Business Consultations
This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.
Our Program Speakers & Experts
Wendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers, and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.
Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles.
Joyce Creiger is ArtSpecifier’s Founder and CEO, and an entrepreneur who has founded numerous successful art businesses, including , The Creiger Group, an art consulting firm, and Creiger-Dane Contemporary Art Gallery. She is widely recognized as one of the leading art consultants working today, collaborating with hundreds of businesses, collectors, and organizations. She is the co-founder of ArtBeCause Breast Cancer Foundation and is deeply committed to using art to address important social issues. She was instrumental in the formation of the Danforth Museum. Joyce is an artist with a BA from Boston University in art history.
Todd Scalise is the CEO and Founder of Higherglyphics LLC in Erie, PA, which is a visual public relations firm that creates art in public places. They combine community art with turnkey project management, expert installation and merchandising to establish recognition for the communities they serve.
Join us for this Important Learning Event!
Tuition for this event is $295. Save $50 now with early bird registration and pay only $245.
EARLY BIRD REGISTRATION DEADLINE IS FEBRUARY 15th